Thank you for visiting our website and for your interest in our company. Protecting your personal data is very important to us, and we want you to feel secure during your visits to our web pages.
This Policy outlines which information we collect when you visit our website and how this data is used.
Our Contact Information
Data Protection Officer Contact Information
1. Processing of Personal Data During Website Use
To ensure proper functioning of our website, when you visit the site we process personal data that is transmitted to us by your browser.
This information is your IP address, the date and time of the request, the difference between your time zone and Greenwich Mean Time (GMT), the content of the request (specific page visited), the access status/HTTP status code, the volume of data transferred in each case, the website that is the source of the request, your browser, operating system and its interface as well as the language and version of the browser software.
We use what are known as “cookies” to make our website more user friendly. Cookies are small text files that are saved on your hard drive by your browser. They enable certain information to be provided to the entity (in this case, us) sending the cookie.
In your browser, you can change various settings relating to cookies as well as prohibit cookies from being accepted and delete already accepted cookies. However, please note that without cookies, you may not be able to use all of the services on our website.
Insofar as cookies are used by third parties on this site, additional information is provided through the services implemented here.
3. User Registration (“My Account”)
You can register on our website and set up a user account. Some of the services we offer may only be available to registered users. We collect the data you provide for this reason to complete the registration process. The scope of the data, which is collected from the input fields, depends on the information you provide.
4. Participation in Webinars
We use GoToWebinar, a service provided by
LogMeIn Ireland Limited, Bloodstone Building Block C,
70 Sir John Rogerson’s Quay,
Dublin 2, Ireland
The registration form is part of the GoToWebinar application. When you register, you are asked to provide your email address and other personal data. Your email address and personal data are used by webinar organizer LogMeIn to communicate with you regarding the webinar. LogMeln will use this data exclusively for participation in webinars and will not share it with third parties or use it for other purposes.
After registering for a webinar, we will use your email to send you our newsletter. We use your e-mail address in accordance with Art. 6 para. 1 lit. f GDPR. If you wish to not or no longer receive the newsletter, you can unsubscribe from our newsletter at any time.
5. Contact Form
If you submit questions using our contact forms on the website, we process the data you enter in the contact form in order to answer these questions.
6. Registration for Newsletter and Newsletter Tracking
You can sign up for our newsletter on our website to receive information about our products, services, and events. We use the data you provide to send you our newsletter based on the consent you have given us.
In order to protect your identity, registration involves a double opt-in procedure. After entering your data in our website, you will receive a confirmation email. Registration will not be complete until you click the link in the confirmation email.
Our newsletter is distributed via the following vendors:
150 N. Michigan Ave., Suite 1230
Chicago, IL, USA
The Landmark at One Market, Suite 300,
San Francisco, CA 94105, USA
The email addresses of our newsletter recipients and their other data as described in this Policy are stored on vendor’s servers in the United States. The vendors use this information to send and analyze the newsletter on our behalf. In addition, according to information from ActiveCampaign, the company can use this data to optimize or improve its own services, e.g., for technical improvement of shipping processes and newsletter display, or for business purposes to determine the countries of origin of the recipients. However, ActiveCampaign does not use our newsletter recipients’ data to contact them itself and does not share the data with third parties.
For purposes of the analysis described above, the newsletter contains a “web beacon,” i.e., a pixel-sized file that is retrieved by ActiveCampaign’s server when the newsletter is opened. When this file is retrieved, technical information is collected such as information on your browser and your system as well as your IP address and the time of retrieval. This information is used for technical improvement of the service based on technical data or target groups and their reading habits using their access location (which can be determined with the help of IP addresses) or access time.
The statistics collected include a determination as to whether the newsletter is opened, when it was opened, and which links were clicked. For technical reasons, this information can be matched up with individual newsletter recipients. However, it is not our intention to monitor individual users. The analyses instead enable us to identify the reading habits of our users and adapt our content to their tastes, or to send different content depending on the interests of our users.
You can unsubscribe from our newsletter at any time by clicking the unsubscribe link provided in every newsletter. To exercise your right to object, you can also use the contact information above.
For certain promotions and advertising campaigns (known as “landing pages”) we use the services of
unbounce Marketing Solutions Inc.
400-401 West Georgia Street
Vancouver, BC, Canada
These pages are hosted by unbounce, and the user’s browser therefore communicates directly with unbounce. This means that the user’s IP address is transmitted and cookies can be sent and accepted. All user data entered on these pages is additionally stored at unbounce. We subsequently receive an analysis of unbounce’s activities. Information about data protection at unbounce is available here:
We use the services of
14 Spring Street, 3rd Floor
Waltham, MA 02451, USA
MaxMind's services help us determine the country of origin of your IP address. This information allows us to provide our online content in the relevant language.
9. Google Analytics
We use Google Analytics by Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland).
Google Analytics works with text files that are saved on your device (known as “cookies”) to obtain information about your website use. Google uses this information on our behalf to provide us with analyses of website use, reports about activities on the website, and other services. The data collected about your website use using cookies is normally transferred to a Google server in the United States for purposes of analysis and is stored there. This data is not comingled with the other data relating to you possibly stored at Google.
We also use anonymizeIP, an anonymization feature. Prior to transferring your IP address to the Google server in the United States, it is shortened in the EU. Full length IP addresses are only transmitted in rare cases. If so, they are shortened on servers in the United States. You can prevent this type of data processing by taking the following steps:
It is possible to change settings in your browser to prevent any cookies from being saved. However, this can result that our website will not be fully functional for you. Furthermore, there is an option to use a browser add-on by Google to prevent data collection. The add-on is available here: https://tools.google.com/dlpage/gaoptout?hl=en.
With the browser add-on, you can prevent data collection by Google Analytics by clicking it, for instance if you use a smartphone or tablet. This saves a cookie that prevents data collection. If you visit our website again on another device or browser, or if you have deleted your cookies, you will be required to accept the cookie again.
10. Google AdWords Remarketing
We use Google's AdWords remarketing function (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland).
Google Remarketing enables us to only show you products that really interest you when you visit websites that belong to the Google Display Network (GND). To this end, cookies are stored by your browser so that you are recognized when you visit GND websites. An analysis of your website use is used to display ads for products that you have already viewed or that might be of interest to you.
In order to prevent cookies from being stored for purposes of remarketing, you can change your personalized advertising settings at http://www.google.com/settings/ads. Alternatively, you can take the steps listed in the instructions on the NAI – Network Advertising Initiative website (http://www.networkadvertising.org/managing/opt_out.asp).
11. Google AdWords Conversion Tracking
We use Google's AdWords conversion tracking function (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland).
Google conversion tracking enables us to track what happens when a user clicks on our ad. This is done to identify whether a user has purchased our product or subscribed to our newsletter. By clicking on our Google ad, a cookie is saved on your device to enable this function. No personal data is exchanged for this purpose.
You can change the appropriate settings in your browser in order to prevent cookies from being stored for conversion tracking. Additional information on conversion tracking is available here: https://support.google.com/adwords/answer/1722022?hl=de
12. Google Maps
On our website, we use Google Maps (a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) for purposes of visually depicting our sites in the Google Maps plug-in. When using Google Maps, data that is necessary for its use and other data is shared.
For additional information, see the terms of service for Google Maps (https://www.google.com/intl/en_us/help/terms_maps.html).
We use the Hotjar web analytics service by
Hotjar Ltd, Level 2
St Julians Business Centre, 3, Elia Zammit Street
St Julians STJ 1000, Malta
This tool is used to track movement on the websites on which Hotjar is implemented; the result is called a heat map. For instance, this makes it possible to identify how far users scroll and which buttons users click and how often. The tool also allows us to obtain feedback directly from users of the website. This enables us to obtain valuable information to make our websites even faster and more customer friendly.
When using this tool, we pay particular attention to protecting your personal data. We are only able to track which buttons are clicked, the path of the user’s mouse, the distance scrolled, the device’s screen size, the device type and browser information, geographical location (country only), and the preferred language for displaying our website. Sections of websites in which your personal data or that of third parties is displayed are automatically blocked by Hotjar and are therefore not trackable at any time.
Hotjar offers every user the opportunity to implement a “Do Not Track” header to prevent use of the Hotjar tool. This means that no data regarding your visit to the respective website is collected. This is done through a setting supported by all current versions of standard browsers. Your browser sends a request to Hotjar to deactivate tracking of the relevant user. If you are using our website with multiple browsers/computers, you must separately set up the “Do Not Track” header for each of these browsers/computers separately. A detailed set of instructions with information on your browser is available at
14. Youtube Video Plugins
Further information on data protection at Zapier can be found at: https://zapier.com/privacy/
If you are interested in our whitepapers, you can request them from us by entering your e-mail address. After you have requested the whitepaper, we will send it to your e-mail address. Our whitepapers are sent via the provider's platform
150 N. Michigan Ave Suite 1230
Chicago, IL, USA
We use your e-mail address in accordance with Art. 6 para. 1 lit. f GDPR to contact you. If you do not wish to be contacted, you can object to this at any time. Please use the above contact data to exercise your right of objection.
After requesting a whitepaper, we will use your email to send you our newsletter. We use your e-mail address in accordance with Art. 6 para. 1 lit. f GDPR. If you wish to not or no longer receive the newsletter, you can unsubscribe from our newsletter at any time.
“We use "Zoom" to conduct online meetings, a tool of Zoom Video Communications Inc. based in the USA. By using Zoom, we process the personal data that you enter before or during your participation in an online meeting. If an online meeting is recorded by us, we will inform you of this transparently in advance. The recording is also marked within "Zoom". "Zoom" is a service which is provided by a provider in the USA. Processing of personal data therefore also takes place in a third country. Insofar as the online meeting is carried out within the framework of contractual relationships, the legal basis for the processing of your personal data is the execution of the contract, Art. 6 para. 1 (b) DSGVO. If no contractual relationship exists, the legal basis is our legitimate interest in the implementation of the online meeting, Art. 6 para. 1 (f) DSGVO. We have concluded a contract with the provider of "Zoom" which meets the requirements of Art. 28 GDPR. An adequate level of data protection is guaranteed by the conclusion of the so-called EU standard contractual clauses. As a supplementary measure, we have activated the end-to-end encryption provided by "Zoom".
Information on data protection at Calendly can be found at: https://calendly.com/pages/privacy
21. In the Online Shop: Data collection and data use for the managing of contracts via ecwid
We also offer an online shop on our website. We collect personal data when you voluntarily provide your data to us in connection with your order or when creating a customer account. Mandatory fields are marked as such, because we require this data for contract processing or to open a customer account. You cannot complete an order and/or open an account without providing us this information. The data that are collected can be seen from the respective input forms. We use the data provided by you for contract processing and for processing your enquiries. After the contract has been completely processed or after complete deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods, unless you have expressly consented to further use of you data or we reserve the right, which is permitted by law and where we inform you in this declaration, to use your data. The deletion of your customer account is possible at any time and can take place either in writing or over a function intended for the deletion in your customer account.
The online shop uses the company's plugin: Ecwid Inc, 144 West D Street, Suite 103, Encinitas, CA 92024 USA. If you have activated Java-Script in your browser and have not installed a Java-Script blocker, your browser will transmit personal data (your IP address and the data listed above as part of the purchasing phase) to Ecwid servers in the USA. This data will later be transferred to us for the purchase process. Further information can be found in ecwid's data protection declaration. In order to prevent the execution of Java-Script Code by ecwid altogether, you can install a Java-Script-Blocker. However, you will then not be able to use the online shop.
After placing an order in our online shop, we will use your email to send you our newsletter. We use your e-mail address in accordance with Art. 6 para. 1 lit. f GDPR. If you wish to not or no longer receive the newsletter, you can unsubscribe from our newsletter at any time.
22. In the Online Shop: Data transfer
For the performance of the contract, we transfer your data to companies commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.
Depending on which payment service provider you select in the ordering process, we will forward the payment data collected for this purpose to the credit institution and payment service provider commissioned by us in order to process payments.
Our appointed payment service provider is:
Stripe Payments Europe Ltd, Block 4, Harcourt Centre, Harcourt Road, Dublin 2, Ireland or
PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxemburg.
If you choose the appropriate payment option, your payment data will be transmitted directly - without detour via us - to the relevant company. In return, we receive a payment confirmation from the respective company and the possibility to (partially) return the payment in case of adjustments, e.g. due to repayments.
The payment service provider has an independent right or obligation to process your personal data. The applicable data protection provisions can be found in the payment service provider's data protection declaration.
23. In the Online Shop: The right to object
If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 para. 1 sentence 1(f) GDPR, you have the right to object to the processing of your personal data if there are reasons for doing so which result from your particular situation. We will then no longer process the personal data in the event of a justified objection.
24. Your Rights
It is your right to request that we inform you about the use of your personal data, correct or delete your personal data, or limits its use according to the statutory regulations. We will also make your data available to you in a structured, accessible, and machine-readable format. If we use your data based on consent you have given (such as when registering for our newsletter), you can revoke your consent at any time. From that point forward, we will no longer use your data for this purpose. If we are pursuing a legitimate interest in processing your data, you can contact us to object. Regardless of this, you can always contact the responsible regulatory authorities.
25. Data Sharing
26. Data Deletion
Your data is deleted once it is no longer required for the reasons stated. Please note that any time data is deleted, the data is initially locked and then irrevocably deleted only after a delay in order to prevent inadvertent deletion or possibly intentional damage. For technical reasons, data may be duplicated in back-up files or mirrored services. Such copies, if any, are also only deleted after a technical delay.
The following applies to the operation of our Facebook fan page:
The company operates online presences on various Social Media marketplaces in order to inform interested parties about the company and its products and services. Many of the Social Media-related data processing operations take place outside the EU in third countries, where the enforcement of the rights of data subjects may be difficult. Facebook is processing personal data based on a certification in accordance with the EU-US Privacy Shield pursuant to Art. 46 GDPR.
The processing of users' personal data takes place based on our legitimate interests in targeted information for users and communication with users in accordance with Art. 6 Para. 1 (f) GDPR. The following types of data are used in connection with the Facebook fan page:
a) Data Categories of the Page Insights
When visiting the Facebook fan page, user data is collected (page insights) (https://www.facebook.com/business/a/page/page-insights ). Details on the data categories collected on the fan page can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data.
b) Basics of data processing with Facebook
A possibility of opting out from data collection can be found here: https://www.facebook.com/settings?tab=ads. Information on membership and certification of Facebook under the Privacy Shield can be found here: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
c) Cookies and Tracking
Cookies and tracking technologies (e.g. so-called pixel tags (also from third parties)) are used to create unique user codes. These serve to assign the collected user data to a user and to link them with each other. Profiles are created from this data and, if necessary, enriched with further data from other sources. Whether this also affects persons who do not have a profile on Facebook themselves may have to be clarified directly with Facebook.
If content is accessed beyond the mere start page of a fan page, Facebook also sets cookies with "identifiers" for non-registered users. Detailed information on the use of these cookies and other storage technologies by Facebook can be found here:
d) Storage within the local storage of the browser
Facebook may store data and information on user behavior in the so-called local storage of the browser on the legal basis of Art. 6 Para. 1 (f) GDPR. The Facebook pages can be granted access to this memory by calling up the page in order to call up information already collected about the visitor. Technically, the local storage property allows access to a local storage object. The local storage property is identical to session storage with one exception: In contrast to the latter, data stored in local storage has no expiration date, while in session storage it is deleted when the visit session expires, usually when the browser is closed. The advantage of local storage over cookies is that more data can be stored in the browser on the terminal device without an expiration date.
e) Deletion of data
Facebook stores data until it is no longer needed to provide its services and Facebook products, or until the underlying user account is deleted, whichever occurs first. This is a case-by-case determination and depends on such things as the nature of the data, why it is collected and processed, and the relevant legal or operational storage needs.
f) Weighing of interests pursuant to Art. 6 para. 1 (f) GDPR
The data collected and processed in connection with the Fan page is collected at the specified locations due to a legitimate, predominant interest of the company. The interest of the company is based on the objective to advertise its services and products, as well as the control of the marketing of these services and products and the promotion of the business objectives through information, service offers and contact to interested parties. The data collected for this purpose serves the purpose of optimizing the company and service presentation and is provided by the responsible person in anonymous or pseudonymized form.
For this purpose, the individual case is decisive for the operator. In most cases, however, this will be personal data for advertising, controlling the marketing of the respective activity and promoting the business objectives. In principle, the legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR can be cited here as the legal basis. This can be justified at least for the purpose of optimizing the company and product presentation.
Which personal data is stored in Insights by the fan page may also depend on the Insights settings. Here, too, the situation is not clear. The Facebook data protection guideline at least indicates which data is generally collected and stored when using Facebook or Facebook products. This includes data provided by the person concerned (e.g. uploads, communications, contributions, activities, payment transactions, etc.); device information (e.g. operating system, hardware and software versions, browser type, mouse movements, GPS location, etc.); and information from partners (e.g. about social plug-ins, Facebook login, Facebook pixels, etc.). Which of these data are stored by the fan page in Insights cannot be answered securely for the fan page operator.
g) Right of objection
You may object at any time to the future processing of your data in accordance with the statutory provisions. You may object to the processing of your data for the purposes of direct marketing.
Version: November 2020